* Formulated with NaturePep® Amaranth clinically tested to instantly reduce friction while boosting fullness and shine after 1 use, while thickening hair from within after 10 uses.1 * Infused with invigorating rosemary extract paired with strength-building Biotin to help promote the appearance of healthy hair * Cleanses and volumizes fine, limp, & delicate hair without weighing it down Why You'll Love This: * Formulated with NaturePep® Amaranth, a naturally derived peptide, to immediately boost fullness and shine, while thickening hair from within after 10 uses.1 * Infused with rosemary and Biotin to help support stronger-looking, healthier hair * 86% Bio-based formula * Free of parabens, phthalates, silicones, SLS & SLES * Made in USA, cruelty-free, color-safe * Fully recyclable packaging and made with PCR (post-consumer recycled) material 1 All trademarked ingredients referenced under license; copy points reflect the supplier-approved claims. How To Use: * Wet hair thoroughly, then massage shampoo into the scalp to create a rich, bubbly lather. * Focus on the top, sides, and back of the scalp. * Continue massaging for 2 minutes to lift dirt and buildup. * Rinse thoroughly with warm water. * Follow with Kitsch Volumizing Rosemary & Biotin Conditioner (sold separately). Pro Tip: If you love this formula, try our travel friendly, TSA-approved Kitsch Volumizing Rosemary & Biotin Shampoo Bar - perfect for travel & gym bags!