* Formulated with Rice Tein NPNF ® ️ clinically tested to instantly promote natural shine in 1 use, while boosting volume and healthy appearance in 5 uses.1 * Cleanses and strengthens thin, fine, & damaged hair Why You'll Love This: * Rice Tein NPNF ® helps fortify hair to prevent damage and promotes a healthy appearance1 * Rice Tein NPNF ® boosts shine in dull, dry hair * 88% Bio-based formula * Free of parabens, phthalates, silicones, SLS & SLES * Made in USA, cruelty-free, color-safe * Fully recyclable packaging and made with PCR (post-consumer recycled) material 1 All trademarked ingredients referenced under license; copy points reflect the supplier-approved claims. How To Use: * Wet hair thoroughly, then massage shampoo into the scalp to create a rich, bubbly lather. * Focus on the top, sides, and back of the scalp. * Continue massaging for 2 minutes to lift dirt and buildup. * Rinse thoroughly with warm water. * Follow with Kitsch Strengthening Rice Water Protein Conditioner (sold separately). Pro Tip: If you love this formula, try our travel friendly, TSA-approved Kitsch Strengthening Rice Water Shampoo Bar - perfect for travel & gym bags!