* Formulated with Coconut Oil to provide the ultimate hydration boost * Cleanses and moisturizes kinky, curly, & coily hair * Leaves hair feeling softer, shinier, and easier to manage from root to tip Why You'll Love This: * Formulated with Coconut Oil to provide the ultimate hydration boost * 86% Bio-based formula * Free of parabens, phthalates, silicones, SLS & SLES * Made in USA, cruelty-free, color-safe * Fully recyclable packaging and made with PCR (post-consumer recycled) material How To Use: * Wet hair thoroughly, then massage shampoo into the scalp to create a rich, bubbly lather. * Focus on the top, sides, and back of the scalp. * Continue massaging for 2 minutes to lift dirt and buildup. * Rinse thoroughly with warm water. * Follow with Kitsch Moisturizing Coconut Oil Conditioner (sold separately). Pro Tip: If you love this formula, try our travel friendly, TSA-approved Kitsch Moisturizing Coconut Oil Shampoo Bar - perfect for travel & gym bags!